The brand LOCTITE stands for reliable solutions in gluing and sealing. Known for its precision and strength, it’s often showcased through real-world power demonstrations that highlight its problem-solving ability and performance. But this approach doesn’t always help it stand out from the competition.

One of LOCTITE’s latest product benefits is its ability to bond different types of plastic—materials typically considered “un-glueable.” We set out to celebrate this feature in a humorous, unconventional, and standout way—while still staying true to the brand’s hands-on, practical tone.

To highlight LOCTITE’s incredibly versatile gluing power, we turned contrast into unity by creating the most unlikely, even contradictory bonds—what we call LOCTITE’s UNGLUEABLES.

The UNGLUEABLES are bizarrely charming characters, each assembled from mismatched plastic toy parts and brought to life in a series of films. They live out their oddly fused existence as freakish yet lovable creations. Each film focuses on a single UNGLUEABLE, culminating in a strangely satisfying reveal of their full grotesque form and name—demonstrating the power of LOCTITE to bond even the most unglueable materials.