Three 3D Lion Balloons in the colors of gold, silver and bronze

TBWA Contenders

Browse work from TBWA collective agencies that’s in the running for Lions this year.

Shellmet helmets on a beach

TBWA\HAKUHODO

Shellmet

Koushi Chemical Industry

TBWA\Paris

Colors of Love

Pantone

A man on the bed in his prison cell

180LA

Visiting Hours

Cox Communications

A stuffed bear holds a sign wishing Happy Chinese New Year and "BMW to success"

TBWA\BOLT China

Translating Joy

BMW China

Picture of Paris Hilton in a pink dress

TBWA\Chiat\Day New York

The Ad You Stay In

Hilton

a baguette sandwich in packaging that says "McBaguette from Emily in Paris"

TBWA\Paris

Emily in Paris: McBaguette

McDonald’s France

The eyes of a young black girl watching Serena Williams on TV

TBWA\Chiat\Day Los Angeles

Love Means Everything

Gatorade

A large black flag with a circle of light that says "Sun Warning Flag", on display at a beach

HeimatTBWA\

Sun Warning Flag

German Cancer Aid

A Hilton waiter holds a smartphone camera

TBWA\RAAD

Waitographer

Hilton

How much press are you worth?

TBWA\Chiat\Day New York

Are You Pressworthy?

Columbia Journalism Review

A scene from "Sleeping Beauty" shows the Prince kissing the sleeping Princess. The classify consent rating appears on screen to denote this is an example of non-consensual behavior.

TBWA\Sydney

Classify Consent

Consent Labs

Two side-by-side photos of boys drinking. One is drinking water and the other is drinking gatorade

180 Amsterdam

Drink Water

PepsiCo | Gatorade No Sugar

TBWA\Istanbul

We Named it “Defender” for a Reason

Land Rover

photo of Lofi girl featured in "Powerfully Peaceful."

TBWA\Chiat\Day New York

Powerfully Peaceful

Nissan

photo of AUF Equality Cup trophy

Câmara\TBWA

AUF Equality Cup

McDonald’s & AUF

A text box prompt that says "Accept Real Cookies"

Lew’Lara\TBWA

Accept Real Cookies

Piraquê

Signal for Help hand signals

Juniper Park\TBWA

Signal For Help: First Responders

Canadian Women’s Foundation

A.I. generated images of managers, lovers, and thugs

TBWA\Milan

The B A.I. S

Wired Italy

Children walking the streets in dresses designed from curtains

TBWA\SMP

Curtain Couture

Bench

A dog sled pulls a giant freschetta pizza freezer over a frozen lake

TBWA\Chiat\Day Los Angeles

The Great Pizza Expedition

Freschetta

An elderly man touches noses with a husky dog

TBWA\NEBOKO

Don’t Wait for Luck to Happen

Dutch State Lottery

Stethoscope With a Heart

180LA

Stethoscope with a Heart

Cox Communications

Ten mannequins are dressed with the national soccer jerseys of ten national soccer teams, against a plain black background

TBWA\London

The Official Leak of the Adidas World Cup Kits

Adidas

Image of a horse on grass

TBWA\Bolt Shanghai, TBWA\Juice Beijing

Translating Joy

BMW China

Inverroche Bee & Bee packaging

Grid Worldwide

Inverroche – Bee & Bee

PERNOD RICARD SA

Collage of impactful women including the three first female refs to referee the FIFA World Cup

TBWA\RAAD

Refs for Change

M.A.L.I.

180NY

The CEO of Verified Comments

Slim Jim

Moderna "this changes everything" visual of a red ribbon taking up the entire length of a meadow

TBWA\WorldHealth

This Changes Everything

Moderna

TBWA design rebrand board

TBWA\Chiat\Day Los Angeles

TBWA Brand Design System

TBWA\Worldwide

Skyline that show's the Eiffel Tower poking through the clouds

TBWA\Paris

Elegance is a Journey

Air France

Skyline of buildings and flowers

TBWA\Singapore

Accelerating Zero

Standard Chartered

Dracula and a bandit holding McDonald's vegetable fries

TBWA\Paris

Color Fries

McDonald’s France

Garden with white text that reads "Let nature do the job"

HeimatTBWA\

Let Nature Do the Job

HORNBACH

A private jet flying over a coral reef

TBWA\Paris

Ban the Private Jets

Greenpeace

Man sitting alone at the back of the bus

TBWA\Paris

Cinderella

ALDI

Images of media where workers are drinking McDonald's coffee

CÁMARA\TBWA

Wide Awake

Arcos Dorados & McDonald’s

Virgin Atlantic plane flying through the clouds with white copy that reads "Virgin Atlantic. See the world differently"

Lucky Generals

See the World Differently

Lucky Generals

Carabaos being guided through the McDonald's drive thru

TBWA\SMP

McDonald’s Carabao-Thru

McDonald’s

HORNBACH sign missing the "C" and "H"

HeimatTBWA\

Letter Theft

HORNBACH

GRID Worldwide

Zioux Break Free

Marble Group

Cat-like humans reaching for a ball of red yarn

TBWA\Paris

The Ball of Yarn

Winamax

Nissan Ariya driving in the background. In the foreground, reads the copy "AR - EE - YA" showing the correct way to pronounce Ariya

TBWA\Chiat\Day New York

How Do You Say ARIYA

Nissan

Man putting an "R" sticker on the back of his car

TBWA\Sydney

R Plates

mycar Tyre & Auto

Animated comic book Cover with Mark Hamill and Jack in the Box in space

TBWA\Chiat\Day Los Angeles

The Return of Mark Hamill

Jack in the Box

SG sculpture

TBWA\Singapore

Here is SG

Singapore Tourism Board

TBWA\Paris

Too Beautiful To Be Opened

Le Chocolat des Français

giant replica of the Adidas ZX1000 Joint Path

HeimatTBWA\

Sneakerpool

HORNBACH

"Decoding Women" Guide

TBWA\Paris

Decoding Women

HandsAway

Man wearing flag at football game that reads "The Football Blackout For Human Rights"

HeimatTBWA\

The Football Blackout For Human Rights

Loud against Nazis

Black background that reads: Stray bullet. 38 caliber. Abrasion ring

TBWA\España

Trajectory

Red Cross

Father and daughter standing in a greenhouse with fake paper snow all around them

Lucky Generals

Joy is Made

Amazon

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Restricted Work