Turkish Airlines, the airline that flies to more countries than any other, has long embraced cultural exchange, storytelling, and global connection as brand pillars. In an era where data is typically used for personalization or prediction, the brand sought to use it for deeper emotional expression.

This project emerged from the insight that travel is not just a physical journey, but a profound emotional shift, often undocumented or unnoticed, especially for first-time travelers. Leveraging Türkiye’s storytelling tradition and partnering with global Turkish media artist Refik Anadol, Turkish Airlines transformed real-time biometric data from four first-time travelers into AI-generated visual works, bringing new meaning to “widening your world.” Launched in partnership with Art Basel and presented at AKM in Istanbul, the project positioned the brand as not just a carrier of people, but a curator of personal discovery and emotional depth.

The idea was to make the emotional impact of travel visible. Four people who had never left their home countries were invited to take their first international journeys. As they traveled, their neurological and physiological data—brainwaves, heart rate, body temperature—were collected through biometric sensors and became the raw material for AI-generated visual representations of their emotional states.

Turkish media artist Refik Anadol interpreted each subject’s inner journey using custom generative algorithms, creating immersive data landscapes that captured memory, wonder, and transformation. This innovative solution crossed boundaries between art and science, using data not for personalization, but for poetic expression. Each work served as both a portrait and a story of human experience, change, and discovery.