The Dog Vending Machine

Hau-Hau Champion, a dog food brand, is dedicated to providing every dog with the perfect food option. The brand’s philosophy states that every dog has the right to enjoy great-tasting and healthy food. They provide a wide variety of products catering to different diets, breeds and sizes. However, pet owners often find it challenging to select the perfect option for their pets, a dilemma that not only causes unnecessary stress, but also food waste.

Hau-Hau Champion tapped TBWA\Helsinki to uncover new and inventive methods to assist dog owners in making the best food choices for their furry companions.

Introducing: The Dog Vending Machine. Designed like a cartoonish dog house, the vending machine provides an enticing product trial experience for the “consumer” (aka, dogs).

Powered by AI, The Dog Vending Machine comes equipped with canine face recognition, scanning the dog’s head to decipher the size of the dog. It then dispenses the appropriate portion of kibble for the pup to try.

After the product trial, the machine disinfects the bowl with a sanitizing blue UV light, making the bowl ready and safe for the next customer. By syncing their smartphones with the machine, owners could buy their best friend’s new favorite food with just one touch.