Best Burger / Burger Chase

Burger Chase

McDonald’s France


The Challenge

McDonald’s is modifying the preparation process for their iconic burgers to make them even better, warmer, juicier, and tastier. The goal is to communicate this culinary innovation while capitalizing on the opportunity to emphasize the iconic status and deliciousness of its star products.

The Solution

The resulting film features a wild chase, showcasing situations inspired by genre film scenes, each more epic than the last. The style was intentionally designed to emphasize the film’s comedy and the characters’ ridiculousness while maintaining a cinematic feel. The choice of a bold and unconventional cast reinforces the “cartoon style” of the scenes, enhanced by striking contrasts in lighting. Ultimately, the film became a perfect blend of genre movie parody and absurd comedy. dnt=1