Le Chocolat des Françaises

Le Chocolat des Français enjoys creating beautifully illustrated packaging for their chocolate bars, featuring numerous French symbols such as monuments, gastronomy, and great men. However, very few women are represented. Why is that? It’s because most of French history was written by men, who often neglected to acknowledge the significant contributions of great women.

On International Women’s Day, Le Chocolat des Français decided to give the great forgotten women of French history the spotlight they deserve by creating a collection dedicated to them: Chocolat des Françaises. To make amends for the lack of women on its bars, the brand went all in by highlighting four overlooked women who were unfairly deprived of their creation, discovery, or fame. An interactive collection of bars was made, featuring packaging with four portraits. When scanned on Snapchat, buyers could uncover four animated films in which these exceptional women tell their stories.