Introverts

Online insurance broker heygoody wanted to emphasize that they don’t bother customers with unwanted calls. Instead, customers can contact them whenever they want and choose the insurance they actually need. However, these features alone aren’t groundbreaking, especially for a newcomer in the industry.

They needed to make a memorable entrance and, more importantly, capture the hearts of their users.

In a first for Thai brands, heygoody and TBWA\Thailand Juice targeted introverts, emphasizing a hassle-free experience that avoids unwanted calls and allows customers to reach out at their convenience. 

The film authentically captures introverts’ experiences, featuring real introverts in various roles such as the director, creative team, actors, and artists. The commercial was produced by a 99.9% introvert team. It offers a peek into their lives, highlighting how situations like parties or crowded spaces can be draining.