Identical Fans

BCP, the leading bank in Peru and official sponsor of Peru’s national football team, had tickets to share for a match between Peru and Venezuela. Unfortunately, Peruvians were not particularly interested in following their football team, as it was running last in the World Cup Qualifiers.

The brief was clear: TBWA\Peru had to create an engaging promo for people to participate and for BCP to take advantage of its sponsorship.

To boost engagement with the activation, TBWA\Peru developed AI-generated fans resembling Peruvian individuals near the date of a World Cup Qualifier match. BCP’s clients were invited to find and share their look-alike character for a chance to win match tickets. Winners were then selected from the participants, creating excitement around the event.