Happy Meal Factory

Happy Meal Smiles

McDonald’s Argentina

TBWA\Buenos Aires

The Challenge

These are not easy times in Argentina. The economic situation is very difficult, especially for middle class families, who adjust their budgets on entertainment. 

Seeing a child smile is always a joy for everyone (especially their parents.) Going to McDonald’s and buying your kids a Happy Meal is something possible and accessible, even in times of crisis. Seeing them smile is also possible beyond any economic or political problem.

The Solution

TBWA\Buenos Aires worked with McDonald’s to create a campaign about the joy of buying children a Happy Meal. It reflects the possibility of going out to eat and giving your child a new toy, in a convenient and accessible way.