Classical concerts traditionally prohibit photography to preserve the audience’s full immersion in the performance. However, this also means that the powerful, once-in-a-lifetime experience often goes undocumented. TBWA\HAKUHODO was tasked with finding a way to capture and share the emotional intensity of a live concert—without disrupting the atmosphere or violating any rules. 

To address the challenge, TBWA\HAKUHODO developed a system that analyzes live sound to generate real-time portraits of the performers. By interpreting acoustic features, a pen plotter transforms the performance into a unique dot-and-line visual artwork, displayed within the concert hall. Through an NFC tag scan, audience members can revisit both the music and the drawing process anytime, anywhere.