Krys, a leader in the eyewear and hearing aid market, positions itself as a champion of self-confidence. Building on the previous campaign, this new installment titled “The Introduction” aims to reinforces the brand’s core promise: “Confidence looks so good on you.”

In this film, the brand promise “Confidence looks so good on you” is brought to life through a powerful creative idea: a mountain ascent as a metaphor for personal growth and the confidence required to face a major life moment.

Two women climb an icy mountain under extreme conditions, symbolizing both a physical and emotional challenge. Their effort, mutual support, and determination are tangible. When they finally reach the summit, one of them adjusts her Krys glasses—and at that precise moment, the narrative shifts. This wasn’t just a climb; it was a journey to build the confidence needed for an emotionally charged moment.

In reality, she’s about to introduce her partner to her parents—a scene that’s both deeply personal and universally relatable, where self-confidence makes all the difference.