Man wearing flag at football game that reads

The Football Blackout For Human Rights

Loud against Nazis

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Overview

A campaign that activated Germany to switch off the Football World Cup Qatar 2022 and do something else instead. A strong sign for human rights.

The Challenge

In 2010, Qatar, a country that violates human rights severely, was chosen to host the FIFA World Cup 2022.

Dec 10, 2022 was the match day of the World Cup quarterfinals – the same date as the International Human Rights Day.

The Solution

We asked everyone in Germany to switch off football and do something else instead. We collaborated with brands, NGOs and fan clubs which helped the campaign gain traction.

As more people boycotted the World Cup, we decided to extend “The Football Blackout for Human Rights” beyond its original end date of Dec 10, 2022. In the meantime, more and more NGOs and influencers came on board and fueled our mission further.

The Results

-50%
Attendees compared to World Cup 2018
124million
Social media impressions
11million
Fewer people in Germany saw the final compared to last year

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