Ronald McDonald House Charities builds houses near hospitals, allowing parents to stay close to their hospitalized children. Despite 30 years of impact, the foundation’s work remains largely unknown to the public—and it relies on donations to continue its mission.

So how can we raise awareness of the foundation’s vital role as part of a donation campaign?

With an emotional and poetic film designed to resonate with the whole family, TBWA\Paris brought the Foundation’s mission to life by symbolizing its role in reuniting families with their hospitalized children. The story follows the epic, magical journey of a family home that sets out to find a little boy confined to his hospital room. The journey is sparked by the comforting sound of his mother’s voice, reading him a bedtime story over the phone