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See the World Differently

Virgin Atlantic

Lucky Generals


Virgin Atlantic has always challenged the status quo. As we enter an exciting new era of travel, that spirit is more important now than ever before. So, we put it at the heart of the new platform for the brand: See the world differently.

The Challenge

As Virgin Atlantic emerged from the global pandemic it was clear that while the business had survived, the brand was not unscathed.

Seen as less distinctive and desirable than its competitors, it was struggling to cut through to a broad customer base.

The Solution

To appeal at scale, research identified that Virgin Atlantic needed to demonstrate it was a purposeful brand which offered personalized experiences.

Our brief was to create a brand platform built upon purpose that would inspire communications and drive increased consideration and bookings for Virgin Atlantic.


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