McDonald’s | Guess Who’s Back

MCDONALD’S | GUESS WHO’S BACK

TBWA\PARIS

To announce upcoming restaurant openings, McDonald’s and TBWA\Paris decided to bank on the iconic nature of its products. In line with the “No Logo” campaigns, the new ads included no logo, no brand signature, but products hidden in pixel art style accompanied by the sentence “Guess who’s back”. Visible all over France, the campaign proves that the brand’s products are well and truly anchored in pop culture.