Le Chocolat Des Français | Spice Up Your Valentine’s Day

LE CHOCOLAT DES FRANÇAIS | SPICE UP YOUR VALENTINE’S DAY

TBWA\PARIS

For Valentine’s Day 2022, Le chocolat des Français released a limited edition of ginger bars, known for their aphrodisiac properties.

The campaign featured couples who have fallen into a routine. In the middle of the visual, the tablet calls on them to spice up their Valentine’s Day evening thanks to optical illusions combining everyday elements and sexual ambiguity. The campaign came in the form of five colorful visuals, all created by different illustrators.