HandsAway | Fearless Night

HANDSAWAY | FEARLESS NIGHT

TBWA\PARIS

26% of women and gender minorities give up on going out alone at night (source: ONDRP 2018). HandsAway, a charity that fights against sexual assaults in the public space, decided to act on this social issue with “Fearless Nights”. In order to make the darkest streets safer at night, we used existing digital billboards as light sources, from 9pm to 7am.

IMPACT:

The response to the operation was amazing, and the idea truly traveled the world, with hundreds of reactions and articles across many countries. Cardiff got inspired and replicated the campaign in their own city. But most importantly, there were zero assaults reported during the time of the operation.