COX COMMUNICATIONS | PROJECT CONVEY

180LA

With the increased use of video calls over the last two years, most of us have used video tools to stay connected. This isn’t the case for many people on the autism spectrum, who have a hard time translating other people’s emotions, making video chat nearly impossible. But research shows that the use of emojis can make this much easier. So Cox Communications and 180LA set out to develop a prototype that helps people on the spectrum connect on video chat, by translating the other person’s emotions into emojis. Technology is used to analyze and interpret the person’s words, facial expressions and tone of voice. Cox worked with members of the autism community to help design the prototype, from the UX to the emojis to the colors and sound cues. The participants in the trial were able to communicate and connect with their loved ones in a way they never could before.

IMPACT:

Project Convey was the highest viewed campaign at launch for Cox Communications. The autism community also showed tremendous support for the prototype, expressing their happiness for this unique experience and talking about the exciting possibility of a future where people with autism can better connect with their loved ones on video chat. Cox’s interaction with this project and the resulting films have inspired the brand to explore ways to integrate this technology into their products and services in the future, in order to better include those with diverse abilities.