Color Fries
McDonald’s France
TBWA\Paris
Overview
With the launch of its new vegetable fries, McDonald’s created a print campaign composed of four colorful prints twisting the color codes of iconic characters.
The Challenge
McDonald’s fries are arguably the brand’s most iconic menu item. With the launch of its new product, vegetable fries, McDonald’s France needed a campaign that resonated with multiple generations.
The Solution
The solution was obvious: McDonald’s fries have changed colors, so we changed the colors of intergenerational icons that everyone knows like Chaplin, Zorro, an English guard, and a vampire.
