The RMHC relies on broadcasters and media owners to air their advertising, as they do not have a strong media budget. Creating work that audiences want to watch—and broadcasters want to air—is essential. However, the same challenge applies here: the budget is extremely limited. A strong team effort from all creators was crucial, fueled by genuine engagement with the NGO.

A heartfelt animated film about the power of staying close when it matters most. The story is told through the eyes of a determined young girl, who witnesses the sadness of her parents. Inspired to take action, she embarks on a journey with her family’s house, pushing it through the countryside until it stands right next to the hospital—bringing her family closer to her seriously ill sister. As her parents wake and open their curtains, they find themselves looking directly into their daughter’s hospital room, highlighting how having family nearby can make all the difference during life’s toughest moments—because being close helps the whole family. 

The song was composed by the agency’s CCO, performed by emerging singer-songwriter Judith, and supported by Sony Music. Every contribution was heartfelt, lifting the idea beyond just professional work, with each maker personally invested in the cause.