BRANDING BY STEREO
Canja Music House
TBWA\Chiat\Day LA
The Challenge
Canja is a global music studio born in Brazil, built by musicians who don’t just compose in studios—they perform on stage. In a time when brands are expected to move, react, and feel alive, Canja needed an identity that could match the dynamic, emotional nature of sound itself. “Branding by Stereo” was created to express the core truth behind Canja’s work: music isn’t just a product—it’s a living, breathing language.
The Solution
In today’s global culture—where authenticity and movement matter more than ever—this branding system allows Canja to show the world exactly who they are, not just through sound, but through every visual beat.
Watch the Case Study
The Results
The rebrand positioned Canja as a creative leader in global music production, setting it apart from traditional studios with static visual identities. It strengthened Canja’s reputation as a studio that innovates both visually and sonically, helping secure collaborations with major global brands.
Inbound requests from international clients increased, with many citing the new brand system as a key reason for reaching out.
The branding tool was adopted across departments—from creative to production—boosting consistency and creative confidence across teams.
The sound-reactive identity drove higher engagement on digital channels, with motion posts achieving up to 4x the performance of static content.
Internally, the identity unified the team around a system that reflected their musical craft, leading to faster asset creation and a stronger emotional connection to the brand.
