Winamax | THE LIFT

WINAMAX | THE LIFT

TBWA\PARIS

After winning an online sports bet, a son generously gives his mother a first-class plane ride to a heavenly destination. At the young man’s instigation, the lift that was supposed to take her back to the ground floor gets out of control and takes off on an epic journey that is as hilarious as it is spectacular, through every floor of the building. The whole thing causes quite a bit of damage along the way, which adds to the epic nature of the situation.

THE IMPACT:

French people have bet €435 million online on the whole Euro 2021 competition.
The number of sports bettors in the first quarter of 2021 was up 29% on the same period last year, according to the latest figures from the ANJ, with a total of 2.5 million active accounts.