#NOTMYJOB
HiFi Corp
TBWA\Hunt\Lascaris
The Challenge
HiFi Corp has a wide range of electronics and appliances. However, South Africans are a nation of improvisers and often use their gadgets for more than what they were made for.
The brand wanted to let people know that they with its low, low prices, they can now afford to get the right gadget for the job.
The Solution
South Africans have limited resources and use gadgets for more than what they were designed for.
Therefore, the answer was simple.
TBWA\Hunt\Lascaris honed into this insight by personifying gadgets to showcase the variety of things South Africans use them for.