#NotMyJob cover image


HiFi Corp


The Challenge

HiFi Corp offers a broad selection of electronics and appliances. However, South Africans are known for their resourcefulness and frequently use their gadgets beyond their intended purposes.

The brand wanted to inform people that, with its low prices, they can now afford to get the right gadget for the job. 

The Solution

South Africans have limited resources and often use gadgets for purposes beyond their original design. Therefore, the solution was straightforward. 

TBWA\Hunt\Lascaris tapped into this insight by personifying gadgets to showcase the variety of uses South Africans employ them for.