Written by MO CHEN
EXECUTIVE CREATIVE DIRECTOR
TBWA\SHANGHAI
DESIGN LIONS SHORTLIST JURY
An inspiring creative leader with over ten-year experience, Mo Chen joined TBWA\Shanghai in 2015 and was promoted to Executive Creative Director in 2021. She has been instrumental in deepening and expanding the agency’s creative capabilities, creating immersive creative experiences across China’s marketing landscape. In addition to her client creative leadership, Mo Chen is also the creative leader for TBWA’s BOLT China, the agency’s social business lab focussing on helping brands build brand love with GZ consumers on emerging platforms fusing creativity, media and technology. Mo Chen is one of the most awarded Chinese female creatives, with her work recognized at Cannes Lions, Spikes Asia, D&AD, ADC and Ad Stars.