NATALIE GRUIS

CHIEF STRATEGY OFFICER
TBWA\NEBOKO

CREATIVE DATA LIONS JURY

Natalie knows that to change the world you have to get out of your comfort zone. She has reached the top in multiple markets and offices – but keeps challenging herself by starting over, again and again. Natalie is an inspirational contributor in conversations about adaptable and dynamic leadership. She has worked across the world in Australia, across South East Asia and China and now Europe leading cross specialism teams that integrated UX, data, content, media and brand strategy into a regional and global hub for brands such as Airbnb, Playstation, L’Oreal, MasterCard, Mondelez, HP, Singapore Airlines and the Singapore Tourism Board.

She is an active and core part of the local and global strategy teams shaping Disruption and building the tools to transform client’s business and create greater value from brands, driving culture and building experiences that unlock new growth potential. In Amsterdam she at the helm of strategy for international business as the global lead on adidas across brand, performance and originals, T-Mobile in the Netherlands and is the global head of strategy for Omnicom for Philips.