GROUP CREATIVE DIRECTOR
TBWA\MEDIA ARTS LAB
PRINT & PUBLISHING LIONS SHORTLIST JURY
Lucia Orlandi is a multi-disciplinary Creative Director & Designer, currently Group Creative Director at TBWA\Media Arts Lab. A true hybrid, the work she is most passionate about is rooted in a behavior, strong in strategic insight and adaptive in form. Be that, building a brand from the ground up, uncovering a strategic insight that changes a product offering for the better, or defining a campaign that seamlessly breaks through in culture. Originally from Ireland and presently in Los Angeles, her career has taken her to Dublin, Toronto, NYC, San Francisco, and back to NYC again.
Previously, Lucia was a Creative Director at Squarespace with a focus on Brand Design. Prior to that, she was a Creative Director at R/GA in New York, leading prominent work for Mailchimp, LEGO, Google and ESPN. Lucia was also Head of Design at I&CO, where she ran the creative department focusing on new products and brands that create impact, for clients such as Audible and Theory. In 2017 Lucia was named a One Club and 3% Movement: Next Creative Leader, and she was named one of The Dots’ 200 Women Redefining the Creative Industry in 2018. Her work has been recognized through top industry awards including Cannes Lions, D&AD & The Art Directors Club, and featured in publications such as Creativity, AdAge, It’s Nice That, and The Association of Illustrators.