Kazoo Sato

KAZOO SATO

CHIEF CREATIVE SUSTAINABILITY OFFICER
TBWA\HAKUHODO, TBWA\ASIA PACIFIC

ENTERTAINMENT LIONS FOR MUSIC JURY

Kazoo Sato started his professional career at Sony Music Entertainment as a music producer in 1997; later joining Leo Burnett Tokyo to lead creative works on various global brands. In 2009, Kazoo joined TBWA\HAKUHODO and after four years as Executive Creative Director, Kazoo was named Chief Creative Officer, TBWA\HAKUHODO Japan.

Since joining the agency in 2009, Kazoo has helped TBWA\HAKUHODO secure awards across all major international award shows, including; Gold Cannes Lions; Clio Gold; D&AD Yellow Pencil and NY ADC Grand-Prix amongst many others. Kazoo has also served on the jury of international and domestic awards shows across various categories including; Cannes Lions Film, Design, Digital, Activation and jury president for Music & Entertainment Spikes.

He was also awarded ‘Creative of the Year’ Medalist by the Japan Advertising Agencies Association in 2011 and Campaign Magazine Japan/Korea Creative of the Year in 2013. He has also played an essential role in the agency securing seven consecutive Campaign Creative Agency of the Year titles, more than any other Creative agency in Japan and recently winning ADFEST 2018 Agency of the Year, as well as Global ADC 98th Annual Awards 2019 Agency of the Year. Kazoo’s work has moved beyond the boundaries of advertising and he now also produces live music concerts and interactive events.