CHIEF CREATIVE OFFICER
FILM LIONS SHORTLIST JURY
Open with Gigi crouching beside editor. She explains her approach, “I love getting my hands dirty, and am always trying to marry the old and new. With digital especially- a strong strategy and idea is essential. Craft too, as it takes the idea to a new level.”
In the background, film director looks on warily. He mentally counts her awards tally. About 388 (a good number in Chinese) so far, including several Grand Prixs, Agency of the year, Yellow Pencil, Gold Pencil and Gold lion honours. World’s 12th best ECD (The Big Won), Asia’s Top 10 Creatives (Adobo) plus work in Germany’s M&K Museum’s permanent collection.
Cut to Gigi at her desk. She remembers her past agencies (Y&R, Saatchis, LB, Ogilvy) and her work with Tiger Beer, P&G, Toyota, Lexus, Colgate, Campbell’s, KFC, ASTRO Broadcasting, and more. She smiles at the bigger and greater challenges ahead.