Events
Deep dive into the NOW and NEXT of creativity and brand experience with some of our collective’s most influential voices alongside some amazing brand and industry speakers.
Monday, June 19th
The Creator Economy: Panel @ Influential Beach
3:00 – 4:00pm
Influential Beach, 52 Boulevard de Croisette
In 2023, Hilton Hotels took to TikTok to do the unthinkable – to ask users to watch a 10-minute ad. This and other uniquely creative moments are what have built a notable momentum for the new Hilton brand platform, “For The Stay.” Join Paris Hilton and TBWA\Chiat\Day NY Chief Creative Officer Amy Ferguson as they discuss the agency-brand partnership that makes such ideas possible, and the creator relationships that bring them to life.
SPEAKERS
Amy Ferguson
Chief Creative Officer
TBWA\Chiat\Day NY
Paris Hilton
Chief Executive Officer, 11:11 Media
Tuesday, June 20th
The Future of Innovation is Accessibility
11:30am – 12:00pm
The Forum Stage at the Palais des Festivals
Over 1 billion people are living with a disability today – a market worth $8 trillion (WHO 2022). Perhaps more than any other community, this demographic has driven innovations that benefit not only their needs, but the lives of everyone. Whether we realize it or not, we’ve all experienced the success that occurs when ideas are inclusive by design.
This session – informed by industry-leading insights from NEXT, TBWA’s global innovation platform – will explore the importance of inclusive creativity in marketing and why driving access for some, creates greater access for all.
*Official Cannes session – Badge Required
SPEAKERS
Deepthi Prakash (moderator)
Chief Product Officer
TBWA\Worldwide
Aliah Berman
Chief Diversity Officer
TBWA\Worldwide
KR Liu
Head of Brand Accessibility
Google, Brand Studio
Kate Cronin
Chief Brand Officer
Moderna
Leadership Forum: Building the Marketing Organization of the Future
3:45 – 4:30pm
Brand Innovators
The Brand Innovators Summit brings together an international group of senior marketing executives to discuss creative, culture, and the evolving consumer and media landscapes in a peer-to-peer environment. Join us on Tuesday for a special Leadership Forum dedicated to discussing the future of marketing organizations.
SPEAKERS
Deepthi Prakash
Chief Product Officer
TBWA\Worldwide
Travis Freeman
SVP Demand Generation, Head of Media Inspire Brands
Surabhi Pokhriyal
Chief Digital Growth Officer
Church & Dwight
Wednesday, June 21st
The Best of Chicago takes on Cannes, Creativity and what’s NEXT?
9:00 – 10:00am
Omnicom Cove
TBWA’s Global CEO, Troy Ruhanen, gathers Chicago’s top brand leaders at Cannes to discuss what’s NOW & NEXT. Joining him on stage are CMOs and Global Brand Leaders from Abbott, Discover, Gatorade and McDonald’s. Together, they’ll explore the importance of breaking conventions, what’s next on the creative and innovation agenda, the increasing need for total brand experience and the brand platforms that continue to drive them. And of course, why Chicago remains a powerhouse in driving world class brands.
SPEAKERS
Troy Ruhanen
President & CEO
TBWA\Worldwide
Erwin Dito
VP Global Brand Leadership
McDonald’s
Anuj Bhasin
Chief Brand Officer
Gatorade
Melissa Brotz
Chief Marketing And Communications Officer
Abbott
Future Gazers: Brand Relevance, Liquid Reality and Real Human Connections, Connecting Creativity to Neurodiversity
12:45 – 1:30pm
Terrace Stage, The Terrace
What will the future look like? In the Future Gazers series, hand-selected visionaries paint a picture of our world 18 months from now. Attendees will get the scoop on what’s a fad, what’s sticking around and what is still to come. But why 18 months? Because the insights gained from these sessions will be tangible and immediately actionable for you to future-proof your organization and creative ideas on your return home
*Official Cannes session – Badge Required
SPEAKERS
Anna Bager (moderator)
President & CEO
Out of Home Advertising Association of America (OAAA)
Rori Duboff
Chief Innovation Officer
TBWA\Chiat\Day NY
Rachel Lowenstein
Global Head of Inclusive Innovation
Mindshare
Randi Stipes
VP, IBM Brand Marketing;
Chief Marketing Officer, The Weather Company
A Fireside Chat with TBWA and PepsiCo
3:45 – 4:30pm
Brand Innovators
Join us for a one-on-one discussion with Troy Ruhanen, President and CEO of TBWA\Worldwide, and Greg Lyons, CMO of PepsiCo Beverages North America.
SPEAKERS
Troy Ruhanen
President & CEO
TBWA\Worldwide
Greg Lyons
Chief Marketing Officer, North America
PepsiCo
More to come!
Check back here as our calendar of collective events continues to develop. For info on all events at the Omnicom Cove, visit the Omnicom Cove website.