Explore TBWA events, panels and talks happening at the festival.

The Future of Creative Work: 3 Conventions to Break, Now

Ben Williams
Global Chief Creative Experience Officer
Agathe Guerrier
Global Chief Strategy Officer

Monday June 20, 3:00 – 3:30pm CET
The Forum, Palais I

More than two years of remote working have disrupted how we live, work, consume and create culture. Creative companies have a unique set of challenges as they rebuild – and if left unaddressed, they risk getting left behind in the battle for creative talent.

TBWA’s creative experience, culture and data intelligence teams will explore the seismic shifts impacting the culture of work – and specifically, creative work, revealing the findings of a study across five global markets (Australia, Singapore, South Africa, UK, US) and the implications for creative businesses. We’ll explore what Gen Z creative talent wants out of the workplace; what creates ‘flow’ for people in creative careers (and how to stop killing it), the real drivers of burnout, and much more.

The Employee Experience: They’re Just Not That Into You

Lionel Carreon
Executive Director, Global Creative Recruiting
Tony Hobley
Chief DEI Officer
Omnicom Precision Marketing Group
Justin Thomas Copeland
DDB North America

Ro Kalonaros
Global Director, Content & Culture
Omnicom Group
Gena Pemberton
Chief Diversity, Equity, and Inclusion Officer
Omnicom Health Group

Additional speakers to be announced

Monday June 20, 4:00 – 5:00pm CET
Inkwell Beach: Main Stage

This panel will focus on BIPOC talent and a new DEI report from Omnicom Media: “The Employee Experience.”  This candid chat will delve into insights on finding and retaining BIPOC talent and what matters most, so companies can begin to get this critical relationship right. Changing the organization to be more accessible, inclusive, and connected will include Talent Mobility, ERGs, Benefits, Scholarships, L&D, Training, OmniYou, Sparks & Honey Culture Briefings, etc.

Our Diverse World

Agathe Guerrier
Global Chief Strategy Officer
Jason Rosario
Chief DE&I Officer
BBDO Worldwide
Barbara Shipley
Senior Vice President
Beverly Jackson
Vice President Global Brand & Consumer Marketing, Twitter

Additional speakers to be announced

Tuesday June 21, 11:30am – 12:00pm CET
Omnicom Cabana, 14-17 Cabana Row

With consumer expectations for diverse representation in advertising at an all-time high — nearly two-thirds of consumers are more trusting of brands that represent diversity and more than 70% expect brands to actively promote diversity and inclusion — how brands “walk the walk” when it comes to DE&I matters more than ever.

In this panel, moderated by Omnicom’s Chief Equity and Impact Officer Emily Graham, we will explore the impact of diversity on creativity and how DE&I is being translated into the everyday customer experience. We’ll hear how brands like Pepsi, AARP and McDonald’s are working to bring diversity and inclusion to the forefront of their brand platforms, and how publishers like LinkedIn are helping brands reach more diverse audiences.

Opening the Aperture of Creativity

Deepthi Prakash
Global Director of Product & Marketing
Ben Williams
Global Chief Creative Experience Officer
Bernice Samuels
Group Executive, Marketing
Jeff Miller
Senior Director, Global Head of Creative Strategy
Luke Taylor

Additional speakers to be announced

Wednesday June 22, 11:00-11:30am CET
Omnicom Cabana, 14-17 Cabana Row

Innovative creativity happens when different disciplines and perspectives come together behind a common purpose to realize the full potential of an idea. Focusing on opening the aperture of the creative landscape where ideas come to life, this session will touch on the ingredients—and the types of thinking and perspectives—needed to create impactful brand experiences and truly great work.

Future Gazers: Loyalty, Gaming in the Metaverse and Cultural Trends

Luke Eid
Chief Innovation Officer
TBWA Worldwide
Anaïs Hayes
Head of Brand Innovation
Google UK
Adam Ferrier
Chief Thinker / Co-Founder

Thursday June 23, 4:30 – 5:15pm CET
Terrace Stage, The Terrace

The Future Gazers series on The Terrace brings together a group of hand-selected visionaries from across the industry to paint a picture of our world 18 months from now. Each speaker will present a vision for their chosen focus area. The future of Web3, live streaming, design, loyalty, fashion and more will all be explored as part of the series. Further discussion between the future gazers will unpick the world of tomorrow right before your eyes. Why 18 months? Because the insights gained from these sessions will be tangible and immediately actionable for you to future-proof your organization and creative ideas on your return home. This session will explore: Adam Ferrier – The Future of Loyalty, Luke Eid – The Future of Gaming in the Metaverse, Anais Hayes – The Future of Cultural Trends

Chief Creatives on the Terrace

Amy Ferguson
Chief Creative Officer
TBWA\Chiat\Day New York
Tim Gordon
Chief Creative Officer
Ali Rez
Chief Creative Officer
Impact BBDO

Friday June 24, 12:30 – 1:15pm CET
Terrace Stage, The Terrace

Join some of the most influential Chief Creatives in the world who are driving the creative force. What inspires creativity of the most influential Creatives on the planet? What are the trends in creativity worth paying attention to? Discover the role of creativity in propelling growth on business, organisational and individual levels. Get inspired by ground-breaking ideas, bold thinking, and tap into the transformational power of creativity.