ENTOURAGE | HOMELESS IN THE METAVERSE
The Entourage charity wanted people who spend time and money in the Metaverse to realize that they should take care of the REAL world before investing in virtual worlds.
To do so, with the help of a committee of real homeless people, they created Will, the first homeless person in the Metaverse. Will lives in various metaverses (Decentraland, Minecraft and Sandbox) and is the spokesperson for ALL the homeless people in the world.
We created Will, the first homeless person in the Metaverse. Will adapted his shape to many Metaverses (Decentraland, Minecraft, Sandbox), to debate with as many people as possible, virtually. Will also delivered his message on various social media (Instagram, Facebook, LinkedIn, YouTube, Twitter), and in real life through interviews with real homeless people.
Will sent political messages and videos during the French elections. He highjacked conversations on Twitter, whenever people were promoting the Metaverse. He went and debated with many people in Metaverses.
The results were astonishing, with 960K impressions, 7,1M earned media and 850% increase in brand visibility, as well as articles in over a dozen countries in the world.